True or False? You visit electronic stores more often than shopping malls.
If you think this statement is somewhat true, you’re not alone. USA Today investigates the results of an Oxygen Network survey that indicates more women would choose electronics, such as iPods, TVs, or cell phones, over silly things like diamond necklaces or designer shoes. Not only do girls want their high-tech toys, but they want the top-of-the-line models.
The survey aimed to compared tech attitudes between men and women, so they interviewed over 1,400 women and 700 men, ages 15-49. Findings suggest that advertisers need to address a broader audience, and not talk down to women. Continue Reading Story
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